Peet’s Coffee Aims at Trend-Setting Millennials with Artisanal Campaign
Peet’s Coffee launched its first ad campaign with creative agency of record, Cutwater, promoting its seasonal blend and in-store beverages in advance of the holidays. The campaign aims to tell Peet’s handcrafted, artisanal story as the originator of the craft coffee movement in light of the holiday season. Cutwater saw the opportunity to position Peet’s […]