Super-premium Italian beer brand Peroni Nastro Azzurro is launching its first alcohol-free beer, Peroni Libera 0.0%, with identity and packaging developed by Nude Brand Creation. The newest addition to the Italian beer brand’s portfolio, Peroni Libera 0.0% will offer a stylish, alcohol free alternative to the world of beer. It is not about removing alcohol, […]
Super-premium Italian beer brand Peroni Nastro Azzurro has announced a new logo, bottle and glassware, with identity and packaging developed by Nude Brand Creation. The renovation is the most significant for the global brand since 2005 and re-affirms the brand’s position as a global Italian style icon. With style at its heart, Peroni Nastro Azzurro’s […]
Peroni Nastro Azzurro is putting its rich Italian heritage centre stage in a social media campaign in conjunction with integrated marketing agency HeyHuman. As part of their ‘Infused with Italy’ campaign, the brand whisked three creative minds and three leading mixologists off to the picturesque region of Liguria, to explore new citrus flavours and create […]
This month, Peroni Nastro Azzurro – the premium Italian beer – is proud to celebrate 50 years of passion, craftsmanship and contemporary Italian style. Since 1963, Peroni has applied Italian style to the world of beer, using the finest ingredients to yield a crisp and refreshing lager with an unmistakable character. Staying true to Italian […]
Peroni Nastro Azzurro was announced as the “Official Beer of the America’s Cup.” This partnership aligns the iconic Italian lager with one of sailing’s most prestigious international competitions. Fans of the America’s Cup will be able to enjoy a crisp, refreshing Peroni at the America’s Cup Park and America’s Cup Village as they watch the […]
Peroni Nastro Azzurro is launching a new advertising campaign, named Storie di Stile (Stories of Style), to celebrate its Italian heritage and reinforce its credentials as a premium Italian style brand. Made by creative agency The Bank, the new campaign tells the story of Peroni Nastro Azzurro’s creation in Italy in 1963, and highlights the […]