McDonald’s Push for More Personalisation Following Dynamic Yield Acquisition

McDonald’s Push for More Personalisation Following Dynamic Yield Acquisition

McDonald’s have announced that they will acquire Dynamic Yield, a leader in personalisation and decision logic technology. With this acquisition of Dynamic Yield, based in New York and Tel Aviv, McDonald’s builds on its significant technology investments for growth.   McDonald’s will utilise this decision technology to provide an even more personalised customer experience by varying […]

Pizza Hut Preps Personalisation Drive to Grow Online Sales

Pizza Hut Preps Personalisation Drive to Grow Online Sales

Pizza Hut is bringing its analytics and mobile platforms closer together to hone its Customer relationship management (CRM) strategy and drive online sales through personalised offers. The company, which was spun off from its restaurant arm last year, is planning to beef up its CRM offering at the start of 2014 with updates to its […]