IAMS Campaign Celebrates Uniqueness

IAMS Campaign Celebrates Uniqueness

IAMS has long celebrated what makes each dog unique, which is why the brand has now launched a new campaign, as part of their IAMS Who I Am brand platform, challenging dog shows where traditional pet beauty standards are more often celebrated. The campaign launched last weekend in New York City featuring user-generated content of […]

Thai Mothers Care for Their Fluffy Children in Adorable New Pedigree Spot

Thai Mothers Care for Their Fluffy Children in Adorable New Pedigree Spot

For the past 30 years, Pedigree has been Thailand’s No.1 dog food. While other brands communicate with people based on benefits of their products. Pedigree aimed to shift the communication message to another level in a more touching, insightful approach. In Thailand, it is a norm for Thai dog owners, especially for women, to perceive […]

Nestlé invests CHF 15 million in pet food factory in Argentina

Nestlé invests CHF 15 million in pet food factory in Argentina

Purina continues to strengthen its pet food brands worldwide with an investment of about CHF 15 million (80 million Argentine pesos) in its factory in Santo Tomé, Argentina. The investment, which has increased production capacity by 50% and created 250 direct and indirect jobs, is the latest the company has made to expand its global […]