New McDonald’s McCafé campaign poking fun at the clichés of the coffee world

McCafé one again reinforces its effective 'Great tasting coffee, simple' proposition -

New McDonald’s McCafé campaign poking fun at the clichés of the coffee world

Building on the success of its Great tasting coffee, simple campaign over the last 3 years, McDonald’s has launched a new integrated campaign to further solidify the quality and value credentials of McCafé coffee through poking fun at the expense and excessiveness of the coffee world. Created by Leo Burnett London, the humorous campaign shows McCafé coffee as having […]