Diageo hires Serendipity2 to deliver insights and go to market strategy for Draught Cocktails innovation
![Peter Flood <strong>Diageo hires Serendipity2 to deliver insights and go to market strategy for Draught Cocktails innovation</strong>](https://fabnews.live/wp-content/uploads/2022/11/Peter-Flood_Founder_Serendipity2-e1667919853977-701x701.jpg)
Leading food and drink data marketing specialist, Serendipity2 (S2), is delighted to announce it has won global drinks giant, Diageo, as a new client. Initially, S2 will support Diageo to develop a robust go to market (GTM) approach for its innovative draught cocktails technology offering across the On Trade. CEO of Serendipity2, Peter Flood, comments: “There is […]