Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality (VR) experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time in March at the NFL Combine in […]
Craving a sugary drink, but you’re not prepared to work for it? Well you’re out of luck as far as Gatorade is concerned. This sports drink brand have partnered up with NFL Films, putting the emphasis on being active. Targeting college students, American football stars, Peyton and Eli Manning, visit local colleges, catching students off […]
