Above+Beyond and Yonder Create More Cheesy Dreams for Pilgrims Choice

Above+Beyond and Yonder Create More Cheesy Dreams for Pilgrims Choice

Cheese enthusiasts will see their dreams turned into advertising once again for the second phase of “The Cheese of your Dreams”, an integrated campaign for Pilgrims Choice, created by The Beyond Collective agencies, Above+Beyond and Yonder. Building on the campaign debut in 2018, this year’s activity is set to reinforce Pilgrims Choice’s brand mission to […]

Blue Chip Helps Create ‘Britain’s Got Talent’ Partnership for Pilgrims Choice

Blue Chip Helps Create ‘Britain’s Got Talent’ Partnership for Pilgrims Choice

Blue Chip, the leading promotional marketing agency with offices in Manchester and London, has created a campaign partnership between cheese brand Pilgrims Choice and the UK’s best loved talent show Britain’s Got Talent. The show returns to ITV this weekend with judges Simon Cowell, Amanda Holden, Alesha Dixon and David Walliams. Pilgrims Choice, which positions […]

Pilgrims Choice Lighter Targets Guinness World Record

Pilgrims Choice Lighter Targets Guinness World Record

So confident are Pilgrims Choice’s Lighter cheddar in their product that they are going for a Guinness World Record. It’s attempting a record blind taste test to see if the public agree that their cheese is stronger and punchier than a leading competitor’s. Lighter cheddars have traditionally been tasteless and dry but Pilgrims Choice is […]