BRANDON Reignites PizzaExpress

<strong>BRANDON Reignites PizzaExpress</strong>

Independent design agency BRANDON and the British pizzeria group, PizzaExpress, have launched a new retail brand identity for their iconic chilled pizza portfolio. Encompassing a new Masterbrand identity, brand architecture and packaging design, the new visual identity imbues PizzaExpress’ 58-year history, whilst refreshing its approach, empowering the brand to extend its lead place within the […]

OH BALLS: PizzaExpress and Truant create giant and ‘explosive’ OOH special builds for punchy relaunch

OH BALLS: PizzaExpress and Truant create giant and ‘explosive’ OOH special builds for punchy relaunch

PizzaExpress, after signing with advertising, media and music specialist Truant London as its agency of record, is investing in out of home (OOH) special builds to amplify its new attitude-packed ‘return to normal’ campaign. The OOH campaign’s focal point is two 96-sheet special builds in Manchester and London’s Chelsea that appear to collapse under the fully loaded […]

PizzaExpress Turns Tables into Football Pitches with AR Game

PizzaExpress Turns Tables into Football Pitches with AR Game

 Restaurant chain PizzaExpress is looking to tap into consumer excitement around the World Cup with an AR game enabling customers to play a virtual game of football while sat at their table. The ‘Doughball‘ game, which is included as an update in the brand’s existing app, uses PizzaExpress’ iconic dough balls, and allows players to place […]

PizzaExpress launches new ‘healthier’ Leggera retail range with contemporary packaging design by Bulletproof

PizzaExpress launches new ‘healthier’ Leggera retail range with contemporary packaging design by Bulletproof

PizzaExpress has launched a retail version of its popular Leggera restaurant range of ‘healthier’ pizzas, with fresh and contemporary packaging design by the London office of strategic brand and packaging design agency Bulletproof. Following their successful work on the redesign of the PizzaExpress ‘At Home’ retail packaging in 2016, Bulletproof were appointed to the project […]

Bulletproof Designs PizzaExpress’ New Artisana Range

Bulletproof Designs PizzaExpress’ New Artisana Range

PizzaExpress has made its first move into the frozen category with the launch of Artisana, an exclusive range for frozen retailer, Iceland. Following their work on the redesign of the PizzaExpress ‘At Home’ retail packaging earlier in 2016, strategic brand and packaging design agency Bulletproof was appointed to create the packaging design for this new […]