Food is so heavily embedded into the culture of a country, that local people rarely notice how wonderful – and sometimes weird – their own food is. That is, until someone from a different place arrives… This insight sets the scene for J. Walter Thompson Amsterdam’s new TV commercial for Dutch supermarket PLUS. The […]
J. Walter Thompson Amsterdam is turning its hand to product development by co-creating a new food brand for Dutch supermarket chain PLUS: SuperSauce. An undercover vegetable sauce made with pure beetroot, carrot and parsnip, SuperSauce helps parents overcome the daily struggle of making kids eat their vegetables. Agency chef and food creative, Robbie Postma, worked with a […]
