Natures Menu Unveils Masterbrand Refresh at Cruft’s with Bold ‘Poo Bag Challenge’ Campaign

Natures Menu Unveils Masterbrand Refresh at Cruft’s with Bold ‘Poo Bag Challenge’ Campaign

Behavioural communications agency HeyHuman and Natures Menu have developed a strikingly original campaign for premium natural pet food brand Natures Menu which turns traditional pet food communications on its head.  The idea behind the Poo Bag Challenge is that picking up dog poo that is smaller, firmer and less smelly and much less of a […]