Diageo, the world’s leading premium drinks business, has added super-premium tequila brand Peligroso to the company’s portfolio. This announcement comes just three weeks after the company announced a joint venture with Sean Combs that acquired prestige tequila brand DeLeon. “Acquiring Peligroso is part of Diageo’s strategy of creating a collection of superb quality and distinctive […]
John Walker & Sons Odyssey Blended Scotch Whisky has completed its voyage across the Atlantic Ocean and is now available as part of the John Walker & Sons portfolio of Scotch whisky in the United States. Inspired by Sir Alexander Walker’s passion for epic journeys, John Walker & Sons Odyssey is crafted from three rare, […]
Barcadi has consolidated the digital accounts for its range of brands, including Bombay Sapphire and Grey Goose, into Weapon7. The seven-figure win entails running all digital and social media operations for Grey Goose, Dewar’s, Bombay Sapphire and Martini, as well as the flagship Bacardi rum brand. The brands were previously managed by various agencies, with […]