Brazilian pastel on the outside. Portuguese Pastel on the inside If you’ve been to Portugal, you’ll very likely have tried the world-famous egg-custard pastry ‘Pastel de Belém’, also known as ‘Pastel de Natas.’ If you´ve been to Brazil, you’ll very likely have tried Guaraná Antarctica, Brazil’s very own, original soda, and one of the most […]
Sumol is dressing for Summer! Historically connected to the freshness and fun of Summer, Portuguese soft drinks company, Sumol+Compal, are launching a Limited Edition to coincide with the arrival of warmer days. Following the success of the #SumolTribe limited edition campaign during Summer 2018, BrandMe were asked to create a Limited Edition to help drive […]
The Carlsberg Group has acquired 28.5% of the shares in Viacer. Viacer is the controlling shareholder of Super Bock Group, holding 56% of the shares in the company. The other 44% of the shares in Super Bock Group are owned by Carlsberg. Viacer continues to be controlled by our partner and consequently, Super Bock Group […]
A holiday for the independent businesses: METRO’s “Own Business Day 2018” on October 9 gave special attention and appreciation to business owners around the world, who offered more than 380,000 specials to their customers on that day. In 24 METRO countries, several campaigns provided more visibility and attention for them. Highlights include the “The […]
Burger King once again reveals its transgressive nature, this time with an activation that will awaken passion… and kisses. To celebrate International Kissing Day, which takes place on April 13th, the brand has decided to remove fresh onions from their menus, ensuring that on such a special day the only thing that lingers are […]
Continente is a beloved and trusted brand with over 250 supermarkets in Portugal. Although recognised for its value, superior quality and excellent in-store experience, the brand wanted to create a stronger emotional connection with its consumers. Boasting a portfolio of more than 4,000 SKUs across a multitude of different categories, there was also an opportunity […]
La Martiniquaise, the owner of the world leader Porto Cruz, opened a new site with a state-of-the art new winery and a centralized bulk storage. The project represents a significant investment in the Port’s industry. Located in northwest Portugal in Alijo, the new facility comprised a winery, with an annual capacity of six million litres, […]
Hailing from Portugal, design student Gil Rodrigues’ had an assignment that required him to create cheap packaging for storing eggs safely. Rodrigues created a simple hexagonal package that secures the eggs, and, more importantly, unfurls in an elegant manner when one needs to retrieve them. What makes this project particularly innovative is that the student […]