Coca-Cola Removes Label From Cans To Send Powerful Message Against Prejudice

By Newsroom on July 6, 2015   Beverages, Features, Latest, Launches, Non Alcoholic, Packaging  

Coca-Cola has launched a new initiative called ‘Remove Labels This Ramadan’, specially for this period of fasting observed by Muslims worldwide. The limited edition ‘No Labels’ cans, brought to life with the help of Dubai-based agency FP7, sport a sleek façade with the brand’s iconic colors sans the traditional Coca-Cola trademark. This project is part […]