Vital Farms Calls Bullsh*t on Cage-Free Eggs with New Campaign by Preacher

Vital Farms Calls Bullsh*t on Cage-Free Eggs with New Campaign by Preacher

Austin-based Vital Farms and creative agency Preacher have launched a new campaign to literally call bullshit on the ‘cage-free’ movement, and in turn, educate people on the benefits of Vital Farms pasture-raised eggs. Studies show that 92% of American consumers are buying into Cage-Free, thinking that this means happy hens running around in open fields. […]