As millions of fans eagerly anticipate the opening weekend of the 2024/25 season, Guinness is launching its largest global campaign to date, marking its debut as the Official Beer and Official Non-Alcoholic Beer of the Premier League. The launch follows another successful year for the iconic black pint, which has achieved double-digit growth for the […]
Coca-Cola and the Premier League are supporting Stonewall's Rainbow Laces campaign, and this weekend will unveil giant ‘Welcome’ mats outside a number of Premier League stadia 30,000 Rainbow Laces have been purchased by Coca-Cola and will be gifted to fans throughout the weekend, along with a can of Coca-Cola zero sugar Coca-Cola has joined TeamPride, a group of leading organisations committed to making sport open to everyone
In support of Stonewall’s Rainbow Laces campaign, giant rainbow mats with the word ‘Welcome’ will be placed outside a number of Premier League stadiums hosting fixtures between 7-9 December, as part of Coca-Cola’s Premier League partnership and its ‘Where Everyone Plays’ campaign. With the aim of raising awareness that football is a game for everyone […]
Coca-Cola, the Official Soft Drink partner of the Premier League, has unveiled a new version of its ‘Where Everyone Plays’ TVC to welcome the three promoted clubs – Aston Villa, Norwich City and Sheffield United – to the Premier League. The updated advert, directed by Stacey Wall, features fans of each of the newly promoted […]
Cadbury and BD Network have teamed up with the Premier League to offer customers the chance to win a Premier League holiday with an end of season promotion. ‘You’re off’ will repurpose the infamous red card with a distinctly more appetising twist, with recipients holding their heads high as they jet off to sunnier climes for a football-themed foray – […]
Cadbury has revealed a social content push to support the return of its ‘Buy a Legend, Win a Legend’ promotion, featuring football legends Jamie Redknapp and Gary Neville. The initiative was developed in partnership with creative agency ELVIS. As part of this year’s ‘Buy a Legend, Win a Legend’ campaign, which is now in its […]
Coca-Cola Great Britain (CCGB) has kicked-off its Premier League partnership with the launch of a new multi-million-pound campaign which gives supporters a starring role and celebrates the power of football to bring people together. The campaign, Where Everyone Plays, highlights that it’s not only the players who make the Premier League the most diverse and exciting league […]
Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work with the world’s most competitive […]
As one of the main ingredients in beer, hops impart vital flavour and aroma. To celebrate its 25-year partnership with Liverpool FC, Carlsberg has brewed a fan beer from hops unlike any other. Scientists from the Carlsberg Research Laboratory have cultivated special hops using footage of 25 years of Liverpool matches and the sound of […]
Carling has launched an on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself. Working in partnership with the Premier League and Sky Sports the ‘Win The League’ campaign will give Carling drinkers the opportunity to get their hands on the famous silverware, allowing winners to take […]
Carling has unveiled a prototype digital font to entertain pub goers at the bar by delivering compelling video content. The digital font will feature Premier League content as Carling looks to celebrate its 3 year partnership with the Premier League which began in June 2016. Some of the best goals from the Premier League’s 25 […]