Kontrapunkt Elevates Carlsberg’s Product Experience in Germany with New Design

Kontrapunkt Elevates Carlsberg’s Product Experience in Germany with New Design

With more and more brands on the shelves and increased competition from new regional breweries, German consumers found it increasingly hard to separate the wheat from the chaff. Or, maybe more accurately, the hop from the chaff. Presented with this challenge, Kontrapunkt and Carlsberg Germany looked to give the can a new refreshed facing by […]