Australian family-owned dairy brand Bulla is now bringing more joy to families around the country by reinventing the classic ice-cream tub to become yet another much-loved summer icon: a sandcastle maker. A limited edition world-first product design, the Bulla FunTub was first released over summer and was designed by Publicis Worldwide, part of the Publicis […]
It was a chance encounter down the Fortnum & Mason’s fine snacking aisle that first alerted two major North American food retailers to the culinary delights of Made for Drink’s award-winning savoury snack portfolio. Wind the clock on a few months and a fine food collaboration between Union and a newly launched Made for Drink […]
Based on the overwhelmingly positive response from drinkers, New England’s leading independent craft brewer, Samuel Adams, is giving fans another reason to join the “haze craze”: a juicy, hazy beer called New England Pale Ale. Like Sam Adams’ original New England IPA, the new beer is rich in flavour, and even more sessionable and balanced […]
LÄRABAR, the cult US vegan snack brand and creator of the original fruit and nut bar, has finally hit UK shores this month. Headed up by a £700k marketing campaign, General Mills is launching its first ever dedicated influencer squad to raise awareness of the snack sensation that will launch with listings in Sainsbury’s and […]
This humorous product from Strauss Frito Lay comes with a hint of self-awareness, and proves that even the smallest, simplest problems are worthy of a brilliant solution. This is an issue we’re all familiar with: when eating Doritos, our hands get completely covered with stubborn Doritos crumbs – a condition widely known as ‘Dorito Fingers.’ The most common ways […]
According to the annual food reports of Forbes, Ice cream will continue to enjoy a resurgence in 2019 largely a result of evocative Instagram photography, childhood nostalgia and an insatiable appetite for increasingly involving / luxurious flavours. No-one can deny the welcome momentum that the venerated ‘low calorie boys’ have brought to the party (Halo […]
Following an extensive agency review process, Fulfil, the UK’s fastest growing high protein bar, has appointed The Community as its partner agency, effective immediately. Blue 449 has also been appointed to manage the media brief. “The Community excelled by helping us to articulate the Fulfil brand promise and inspired us with their creativity and unique understanding of the […]
Following the successful launch of Love² and Great Barrier Beer, Brother & Co have once again been entrusted by the Good Beer Co to launch its latest initiative: a beer that supports animal welfare. Working pro bono, Brother & Co has developed a complete brand identity, packaging as well as advertising collateral for the new […]
The Häagen-Dazs Spirits Collection is rolling out to retailers nationwide in the US. The new line of rich, creamy, spirit-infused desserts includes five indulgent ice cream flavours, a new cookie square and a decadent non-dairy option. “The Häagen-Dazs brand is built on a passion for transforming the finest ingredients into extraordinary ice cream experiences,” said Rachel Jaiven, […]
One of Scotland’s oldest distilleries, Tobermory, is celebrating its return to production following a 24 month intermission during which time the distillery team have been obsessively perfecting and crafting a new signature expression – Tobermory 12 Year Old. During the past two years, the Hebridean distillery has been on a journey of self-discovery taking inspiration […]