Molson Coors Shifts Carling Ad Strategy To Focus On ‘Product Quality’
Molson Coors has launched a £5.4m marketing push for its cider brand Carling as the brewer looks to shift its advertising strategy to hero the quality of the product. The new campaign follows a full brand redesign of the Carling British Cider range and comprises above-the-line activity, that includes TV, outdoor and digital advertising. A […]