Fred & Farid Shanghai’s “Barely Noticeable Promotions” Rewards Attentive Consumers Through NFC-Enabled Street Posters Budweiser China has launched an unconventional campaign that transforms a minor packaging change into an interactive consumer experience. The brand’s “Barely Noticeable Promotions” campaign highlights a subtle shift to a deeper red shade through discovery-based street marketing, challenging traditional approaches in […]
The integrated campaign by tms featuring iconic McDonaldland characters includes over £2 million in cash prizes, 1 in 4 chance to win instantly, limited-edition gameboard, and the first ever Monopoly themed menu item; Loaded Caramel McFlurry Monopoly at McDonald’s is back in the UK for the ‘ultimate collab’ – dropping a range of exciting prizes, […]
Cadbury Creme Egg has unveiled an album of ‘gooey’ love songs by VCCP, in time for Valentine’s Day. Each of the 10 love songs developed has been written to help different Creme Egg eaters woo their perfect match. Building on the ‘How Do You Eat Yours’ creative platform developed last year, this campaign takes the idea that […]
Organized to unveil KFC’s new Squid Game-inspired menu a week before the second season of the series was released, the event transformed a traditional product shot into a 3-hour-and-37-minute Living Ad, bringing together 456 participants, featuring 12 challenges, and attracting over 3.5 million views across Twitch and YouTube. Madrid’s Caja Mágica Stadium hosted The Menu […]
Gamers can now negotiate their survival with fried chicken in a bold, first-of-its-kind campaign. KFC has found a new battleground to conquer: the virtual warzones of Call of Duty. In a playful yet disruptive collaboration with TBWA\RAAD, the iconic fried chicken brand is introducing the KFC “Bribe Bucket”, giving gamers a wild new way to […]
Brand Embarks on 12 Month Sampling Exercise Nomadic, the convenience food brand, is launching a year-long, national, roll-out of a promotional programme called ‘Nomadic On Tour’. Integrated into the company’s most comprehensive ever marketing plan, the programme is designed to get Nomadic products into the hands of what it describes as ‘busy people always on […]
The collaboration between KFC and Jumpers, a leading local snack brand, based on an idea from an X user, breaks sales and social media records, with over 40 million impressions and a 22% increase in sales during the launch weekend. What started as a clever social media suggestion has turned into one of the most […]
Costa Coffee is shaking up the winter season with an invitation to its dedicated fans and the public at large to rename its new ‘Hot Milkshake’ range for 72 hours. In a move that underlines Costa’s commitment to innovation and customer collaboration, the Nation’s Favourite Coffee Shop* has announced a new social media campaign, ‘Hot […]
Salford’s FOUR SIS4ERS DISTILLERY has launched a limited-edition fruit-waste strawberry gin to celebrate the coronation of King Charles III – the perfect toast for the additional bank holiday weekend. Introducing ‘Wonky Windsor’ a delicious pink gin made with the fruits of cast off, ‘wonky’ British strawberries. Distilled slowly and lovingly in the SIS4ERS Arnold Holstein […]
Today the nation’s favourite crisps*, Walkers, is launching the ‘Love From Walkers’ campaign. With the help of its global agency of record, VCCP London, the campaign takes the shape of a nationwide competition giving one lucky winner the chance to win £100,000** by finding the pinnacle of snacks – the heart shaped crisp. The ‘Love […]
