Soreen’s Scream Range is back by popular demand and in time for Halloween

Soreen’s Scream Range is back by popular demand and in time for Halloween

The Limited-edition Halloween Scream range brought to you from the UK’s favourite malt loaf brand, Soreen, is back for 2019 with a spooktacular added boost. The Scream offering includes; Toffee Apple mini loaves bursting with apple and gooey flavoured toffee pieces, and the deliciously squidgy Chocolate & Blood Orange flavour.  They both come in the […]

Stella Artois announces its first-ever limited-edition holiday beer called Midnight Lager

Stella Artois announces its first-ever limited-edition holiday beer called Midnight Lager

Who says nothing good happens after midnight? Just in time for the holidays, Stella Artois will introduce a brand new limited-edition seasonal beer — Midnight Lager — on Halloween night in historic Sleepy Hollow, NY, most famous for tales of its ghostly rider. The new holiday brew, a first for the brand, is a black […]

Hendrick’s Gin enchants Sydneysiders with mid-summer solstice OOH campaign via Posterscope

Hendrick’s Gin enchants Sydneysiders with mid-summer solstice OOH campaign via Posterscope

Hendrick’s Gin has partnered with Posterscope to celebrate the launch of its new limited-edition Hendrick’s Midsummer Solstice gin – the first innovation in Australia since launching its flagship gin over 20 years ago. Evoking Hendrick’s British heritage and association with the unusual, Posterscope has devised a unique out-of-home (OOH) campaign to bring to life the […]

85-strong orchestra and choir surprise ice hockey match for Sinebrychoff’s birthday

85-strong orchestra and choir surprise ice hockey match for Sinebrychoff’s birthday

Baton met puck this weekend when two cultures collided at an ice hockey match in Helsinki, Finland, where two teams battled it out to a soundtrack fuelled by an 85-strong symphony orchestra and choir. Internationally renowned conductor Nick Davies, raised the roof of the Helsinki Ice Hall, nicknamed “The Beast Cave”, on Saturday 12 October to celebrate the 200th anniversary […]

You Can Now Open a Lidl Micromarket in Your Home

You Can Now Open a Lidl Micromarket in Your Home

Lidl is a challenger brand in Sweden, competing against grocery-giant duopoly ICA and Co-op. To grow eight percent year over year, while the category only grew three percent, Lidl has relied on creativity rather than large marketing spend.  In a new campaign called Lidl Micromarket, the brand asks customers that love Lidl to open-up “shop” inside their home. By inviting friends who are sceptic about Lidl’s […]

Leo Burnett London serves up humorous images of global adventure with new McDonald’s campaign

Leo Burnett London serves up humorous images of global adventure with new McDonald’s campaign

McDonald’s have launched Great Tastes of the World for the seventh year. Created by Leo Burnett London, the latest addition to a series of films is The Canadian Stack. Building upon the success of the previous six years, Great Tastes of the World encourages McDonald’s customers to flirt with adventure through a range of delicious […]

Just Eat and McCann bring the joy to your Saturday night with The X Factor sponsorship campaign

Just Eat and McCann bring the joy to your Saturday night with The X Factor sponsorship campaign

Just Eat announced its sponsorship of The X Factor for the third year running with a series of light hearted idents, created by McCann London. The idents celebrate the joy of a Saturday night takeaway coupled with the nation’s favourite talent show to illustrate that joy can come in many forms. In the 5”, 10” […]

TBWA\Shanghai creates 193 moons for Ferrero Rocher to celebrate the mid-Autumn festival

TBWA\Shanghai creates 193 moons for Ferrero Rocher to celebrate the mid-Autumn festival

World-renowned Italian chocolatier, Ferrero Rocher partnered with creative agency TBWA\Shanghai to launch a unique integrated campaign celebrating the Mid-Autumn Festival. In its first ever Tmall Super Brand Day, Ferrero Rocher released limited-edition premium packs available exclusively on the Alibaba-owned platform. Tmall Super Brand Days are designed to enhance online-to-offline digital marketing capabilities through Alibaba’s big […]