Pizza Hut has hooked up with live music and hotel brand Ibiza Rocks this summer as part of its “Taste Freedom” campaign aimed at music-obsessed millennials. Marketing and PR agency Tangerine has created an array of UK-based and in-resort activity, spanning a campaign content hub, experiential events, digital promotions, social media competitions, video, influencer engagement […]
Tiger Beer, Asia’s premium lager, is taking Air-Ink, the world’s first ink created from air pollution, to the streets of the world. An extension of a 2016 pilot project in Hong Kong, this new initiative sees Tiger Beer driving creative collaborations between Anirudh Sharma, inventor of Air-Ink and co-founder of Graviky Labs, and emerging artists […]
Deliveroo, the on-demand food delivery service, announced it will be trialling gift cards for its Deliveroo for Business customers in April, following a successful beta test across multiple markets. Corporate customers across the UK will be able to purchase Deliveroo gift cards and reward their employees’ hard work, celebrate milestones and offer perks beyond the […]
Budweiser is raising one to hometown fans, who embody the spirit of America’s favourite pastime, baseball. The Anheuser-Busch owned brand will introduce customized, specialty MLB team cans featuring unique designs created by local artists who each represent Budweiser’s values and celebration of the pursuit of the American dream. These MLB team design cans bring to […]
MillerCoors and the IPG Media Lab, announced the launch of Miller Lite On-Demand, a revolutionary suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock your fridge with Miller Lite within the hour. These capabilities […]
McDonald’s is tapping into consumers’ growing need for instant gratification for its 2017 Monopoly campaign partnership with Hasbro, created by The Marketing Store. 2017’s campaign, which is running for the twelfth consecutive year, is called Monopoly Win Win. It is aimed at building brand affinity and engagement across McDonald’s restaurants nationwide. New features include a […]
Independent creative agency, RPM, revealed new details of Cadbury’s Great British Egg Hunt in partnership with the National Trust and National Trust for Scotland. The annual Easter egg hunt, which launches on Friday 14th April and runs nationwide over the Easter weekend, forms part of Cadbury’s wider seasonal campaign. Building on the natural association between […]
California Prunes has launched a national campaign in the UK, designed to improve trade & consumer awareness of the valuable role that prunes can play in reducing fat and sugar content in a wide range of culinary applications. The Prune It initiative is fronted by a host of UK brand ambassadors including celebrity TV chef […]
Ferrero Australia has launched its latest campaign which makes its new Tic Tac Berries flavour unmissable, visually, but also through scent. Implementing 25 giant scented Tic Tac boxes which emit the new Tic Tac Berries flavour. The aim is to entice shoppers on passing by to try the exciting new product. Working in Partnership with […]
In April 2017, Piccolo, the Mediterranean inspired organic baby food brand is launching the UK’s first ever range of baby food pouches blended using Fairtrade ingredients. Piccolo Pure is a range of single fruit pouches which have been specially blended for those all-important first tastes. Piccolo Pure Banana and Piccolo Pure Mango are the only […]