Jägermeister and Proximity Barcelona Release a New Kind of Branded Content

Jägermeister and Proximity Barcelona Release a New Kind of Branded Content

Proximity Barcelona was recently chosen by Jägermeister to develop the marketing campaign for their new brand positioning of 2019, winning out over numerous proposals. Since then, the agency has been working on its first campaign which will now launch under the concept “Be the Meister.” This campaign takes the musical concept “featuring” one step further, creating a new type […]