The Colonel Sanders chain revamped its recipe and gave away free chips in all its restaurants across Spain on 24th January. KFC calculated the amount of chips consumed in Spain and gave back the same quantity. PS21 developed the creative idea, while Arena is the media agency. The campaign has already led to +233 daily […]
Organized to unveil KFC’s new Squid Game-inspired menu a week before the second season of the series was released, the event transformed a traditional product shot into a 3-hour-and-37-minute Living Ad, bringing together 456 participants, featuring 12 challenges, and attracting over 3.5 million views across Twitch and YouTube. Madrid’s Caja Mágica Stadium hosted The Menu […]
The collaboration between KFC and Jumpers, a leading local snack brand, based on an idea from an X user, breaks sales and social media records, with over 40 million impressions and a 22% increase in sales during the launch weekend. What started as a clever social media suggestion has turned into one of the most […]
The 'Everything has an origin' campaign claims natural origin of McDonalds' ingredients and its support for the agricultural and livestock industry
McDonald’s Installs Giant Totems In Spain To Indicate The Local Origin Of Its Products
Pantone has recognised that ‘Sevilla has a special colour’: #FFAB60 has been certified as the colour of the Andalusian capital. The project for the search of this colour it has been developed by PS21 for the launch of the new gin ‘Tanqueray Flor de Sevilla’. The creative and strategic challenge was to emotionally connect the […]