Heineken® Transforms Historical Irish Pubs Into Museums, Spotlighting The Need For Their Preservation

Heineken® Transforms Historical Irish Pubs Into Museums, Spotlighting The Need For Their Preservation

Virtual experiences inform pub enthusiasts about the pubs’ historic features, using AR technology to preserve their past. Irish pubs are globally recognized cultural icons, and significant pieces of local history, many of which treasure priceless stories and valuable heirlooms. Pubs continue to play a fundamental role in the communities they serve, and their heritage deserves […]

Publicis Dublin creates ‘The Perfect Match’ for Heineken® Ireland

TVC to be rolled out this weekend

Publicis Dublin creates ‘The Perfect Match’ for Heineken® Ireland

Heineken® Ireland has today launched ‘The Perfect Match’ TVC, which will air for the first time this weekend.  The campaign was created by Publicis Dublin for Heineken® Ireland and includes TV, data-informed digital, social and trade/shopper marketing executions. Celebrating Heineken’s decades’ long support of rugby, the TVC – which was filmed by director Karien Cherry & […]