HEINEKEN announces a new creative agency model with Publicis Groupe and the consolidation of media buying with dentsu

HEINEKEN announces a new creative agency model with Publicis Groupe and the consolidation of media buying with dentsu

HEINEKEN today announces that together with Publicis Groupe they will create Le Pub, a new creative agency model headquartered in Amsterdam. With a team across Amsterdam and Milan and powered by Epsilon and Publicis Sapient, the new model will integrate creativity, data and brand experience for Heineken®. Bram Westenbrink, Global Senior Director Heineken® said: “In […]

Publicis Groupe’s K1 Team Taps Into A Child’s Perspective Of Lockdown In New Back To School Campaign For Kellogg’s

Publicis Groupe’s K1 Team Taps Into A Child’s Perspective Of Lockdown In New Back To School Campaign For Kellogg’s

The latest TV campaign for Kellogg’s follows the adventurous story of a young boy’s experience of lockdown with his father as he prepares to return to school. The campaign has been created by K1, a customised Power of One team from Publicis Groupe which brings together the best in creative and digital expertise from Leo Burnett […]

“Jif” or “GIF?” Jif and GIPHY Say There’s Only One Jif – and It’s Peanut Butter – In Farcical Linguistic Initiative From Publicis Groupe

Quick-Witted #JifvsGIF Initiative Keynotes with Limited-Edition Collectible ‘GIF’ Peanut Butter Jar, Suite of Custom Jif GIFs, and Funny or Die Hard-G Rebuttal Video

“Jif” or “GIF?” Jif and GIPHY Say There’s Only One Jif – and It’s Peanut Butter – In Farcical Linguistic Initiative From Publicis Groupe

“If you’ve ever called a GIF a Jif®, we forgive you.” That’s the word from Jif peanut butter and GIPHY as they team up to settle the great debate over how to pronounce GIF (hard-G please), in a playful new initiative created by Publicis Groupe. The #JifvsGIF lineup includes a limited-edition ‘GIF’ peanut butter jar […]

Jif and Smucker’s Spread Some Joy with Bold, Comedic Campaigns by Publicis Groupe

Jif and Smucker’s Spread Some Joy with Bold, Comedic Campaigns by Publicis Groupe

On August 15, two much beloved brands, Jif and Smucker’s, debut two category-shattering campaigns bringing creativity back to consumer packaged goods. The ‘That Jif’ing Good’ campaign blends quirky, irreverent humour with a bold, theatrical tone illustrating just how far people might well go for the fresh-roasted peanut taste of Jif peanut butter. The Smucker’s ‘Father […]

Bulla and Publicis Worldwide Reinvent the Ice-Cream Tub to Build Sandcastles in the Sun

Bulla and Publicis Worldwide Reinvent the Ice-Cream Tub to Build Sandcastles in the Sun

Australian family-owned dairy brand Bulla is now bringing more joy to families around the country by reinventing the classic ice-cream tub to become yet another much-loved summer icon: a sandcastle maker. A limited edition world-first product design, the Bulla FunTub was first released over summer and was designed by Publicis Worldwide, part of the Publicis […]

Aussie Legends Launch Arnott’s Shapes Vegemite & Cheese in New Campaign by Publicis Groupe

Aussie Legends Launch Arnott’s Shapes Vegemite & Cheese in New Campaign by Publicis Groupe

Iconic Australian snacking brand Arnott’s has partnered with Australia’s favourite spread to create a legendary new snack: Shapes Vegemite & Cheese. Arnott’s has launched a new campaign via Publicis Groupe set to elevate true moments of mate-ship this Aussie summer. To promote the new product, Arnott’s is also partnering with Seven West Media and five […]