Morrisons and Leo UK are bringing some Halloween fun to the fresh produce aisle with “Market Street Monsters”, a new OOH campaign turning everyday fruit and veg into spooky characters. Using simple still-life photography, Morrisons Market Street produce becomes a cast of Halloween monsters. Avocados become “Monster Eyes”, carrots turn into “Zombie Fingers”, while a […]
In the imaginary world of video games, farms typically look cozy and idyllic: there’s no risk of erratic weather, pests, rising input costs, the global energy crisis or the challenge of surviving a drought. And even if there were, a bad harvest could simply be restarted, or a failed crop resuscitated with a few clicks. […]
On Matchday 8, the busiest night of the UEFA Champions League, Heineken® ran a real-life social experiment in New York to support the launch of its new global campaign, Fans Have More Friends, proving shared fandom can turn strangers into real connections. Heineken® this week launches Fans Have More Friends, a new global sponsorship platform […]
The new campaign from Singapore’s largest retailer FairPrice Group (FPG) builds on the brand’s established proposition, ‘Every Day, Made A Little Better’, by bringing to life the ways that even routine tasks can become meaningful family time, with support from FairPrice Group. This 360 campaign which includes a series of OOH Key Visuals, Social and three […]
Everyone knows the feeling… you turn away for a moment and your McDonald’s fries vanish into someone else’s mouth. Today, McDonald’s Taiwan offers a solution: the ultimate Kung Fu lesson – a brand-new martial art called ‘Kung Fries’, designed specifically to protect your golden treasures from sneaky fingers. To create this epic Kung Fu lesson, […]
Global foodies are called to spotlight Singapore’s diverse and innovative dining scene The Singapore Tourism Board (STB) has launched the Made in Singapore (MIS) global positioning campaign that cements Singapore’s status as a Culinary Capital and food haven through the medium of song. The social-first campaign showcases Singapore’s vibrant, diverse and innovative culinary landscape to a global […]
Heineken® and Le Pub launch the latest iteration of its #workresponsibly initiative, less than a year after ‘The Closer’. In the new campaign, ‘The Office Cleaners’, the brand aims to help restore the work-life balance of workers by setting healthy boundaries at work so they can enjoy time with the ones who matter most. According […]
Drive-thrus today are more popular than ever, however, every new driver takes time to get comfortable on the road as well as in a Drive-thru lane. McDonald’s UAE took notice of this and with the help of Studio M (powered by Publicis Groupe), decided to partner with UAE’s leading driving school, Emirates Driving Institute, to […]
Morrisons Introduces Farmer Christmas As It Pays Tribute To The Helpers And Heroes Who Make Christmas Happen
HEINEKEN today announces that together with Publicis Groupe they will create Le Pub, a new creative agency model headquartered in Amsterdam. With a team across Amsterdam and Milan and powered by Epsilon and Publicis Sapient, the new model will integrate creativity, data and brand experience for Heineken®. Bram Westenbrink, Global Senior Director Heineken® said: “In […]