The new campaign from Singapore’s largest retailer FairPrice Group (FPG) builds on the brand’s established proposition, ‘Every Day, Made A Little Better’, by bringing to life the ways that even routine tasks can become meaningful family time, with support from FairPrice Group. This 360 campaign which includes a series of OOH Key Visuals, Social and three […]
Everyone knows the feeling… you turn away for a moment and your McDonald’s fries vanish into someone else’s mouth. Today, McDonald’s Taiwan offers a solution: the ultimate Kung Fu lesson – a brand-new martial art called ‘Kung Fries’, designed specifically to protect your golden treasures from sneaky fingers. To create this epic Kung Fu lesson, […]
Global foodies are called to spotlight Singapore’s diverse and innovative dining scene The Singapore Tourism Board (STB) has launched the Made in Singapore (MIS) global positioning campaign that cements Singapore’s status as a Culinary Capital and food haven through the medium of song. The social-first campaign showcases Singapore’s vibrant, diverse and innovative culinary landscape to a global […]
Heineken® and Le Pub launch the latest iteration of its #workresponsibly initiative, less than a year after ‘The Closer’. In the new campaign, ‘The Office Cleaners’, the brand aims to help restore the work-life balance of workers by setting healthy boundaries at work so they can enjoy time with the ones who matter most. According […]
Drive-thrus today are more popular than ever, however, every new driver takes time to get comfortable on the road as well as in a Drive-thru lane. McDonald’s UAE took notice of this and with the help of Studio M (powered by Publicis Groupe), decided to partner with UAE’s leading driving school, Emirates Driving Institute, to […]
Morrisons Introduces Farmer Christmas As It Pays Tribute To The Helpers And Heroes Who Make Christmas Happen
HEINEKEN today announces that together with Publicis Groupe they will create Le Pub, a new creative agency model headquartered in Amsterdam. With a team across Amsterdam and Milan and powered by Epsilon and Publicis Sapient, the new model will integrate creativity, data and brand experience for Heineken®. Bram Westenbrink, Global Senior Director Heineken® said: “In […]
The latest TV campaign for Kellogg’s follows the adventurous story of a young boy’s experience of lockdown with his father as he prepares to return to school. The campaign has been created by K1, a customised Power of One team from Publicis Groupe which brings together the best in creative and digital expertise from Leo Burnett […]
Quick-Witted #JifvsGIF Initiative Keynotes with Limited-Edition Collectible ‘GIF’ Peanut Butter Jar, Suite of Custom Jif GIFs, and Funny or Die Hard-G Rebuttal Video
“If you’ve ever called a GIF a Jif®, we forgive you.” That’s the word from Jif peanut butter and GIPHY as they team up to settle the great debate over how to pronounce GIF (hard-G please), in a playful new initiative created by Publicis Groupe. The #JifvsGIF lineup includes a limited-edition ‘GIF’ peanut butter jar […]
On August 15, two much beloved brands, Jif and Smucker’s, debut two category-shattering campaigns bringing creativity back to consumer packaged goods. The ‘That Jif’ing Good’ campaign blends quirky, irreverent humour with a bold, theatrical tone illustrating just how far people might well go for the fresh-roasted peanut taste of Jif peanut butter. The Smucker’s ‘Father […]