The Driver’s Fridge

Craving a sip of beer just before your drive? Unlock this fridge of Heineken 0.0 with your car key.

The Driver’s Fridge

Thirsting for a cold one before driving? Hold our beer. Trying to convince a whole country that they can enjoy a can of beer before hopping into their cars seemed like a tall order. To answer the brief, Publicis Singapore came up with a solution: the Driver’s Fridge.  The team designed this unique beer fridge with […]

Heineken Suggests You Enjoy the Troubles the Asian Festive Season Brings

Heineken Suggests You Enjoy the Troubles the Asian Festive Season Brings

Heineken APAC launches its first global campaign targeting various festive seasons, initially rolling out in 15 Asian markets in the first quarter of 2019, including China and Vietnam. Building on the brand’s new global creative approach of a refreshing perspective on common beliefs, Heineken’s new campaign invites people to enjoy the holiday season to the […]