HEINEKEN Launches New Hard Seltzer Brand
Pure Piraña, developed with all-natural flavours, enters Mexican & New Zealand markets
![HEINEKEN Launches New Hard Seltzer Brand HEINEKEN Launches New Hard Seltzer Brand](https://fabnews.live/wp-content/uploads/2020/09/PurePirana-e1600344024739-701x769.jpg)
HEINEKEN is exploring the Hard Seltzer category with the launch of Pure Piraña in Mexico and New Zealand. It will be available in a choice of up to nine different flavours, enabling HEINEKEN to test local preferences and investigate the potential of a rapidly growing category, whilst also exploring additional market introductions into this category. […]