KFC re-invent loyalty with launch of new gamified rewards programme, with bucket loads of freebies up for grabs

By on    Food, Latest, Marketing  

KFC re-invent loyalty with launch of new gamified rewards programme, with bucket loads of freebies up for grabs

KFC is rewarding customers with a newly-launched in-app rewards programme themed around arcade games, with the chance to win free KFC menu items.  The new rewards programme, called ‘KFC Rewards Arcade’, created by RAPP UK, is available within the KFC app and marks KFC’s move away from the transactional, points-based loyalty schemes that dominate the […]

Buxton Creates Commuter Badges to Support Virgin Money London Marathon Runners

By on    Beverages, Latest, Launches, Marketing, Non Alcoholic, Promotions  

Buxton Creates Commuter Badges to Support Virgin Money London Marathon Runners

As part of its sponsorship of the Virgin Money London Marathon and to show its support for the runners taking part, Buxton has created a “Marathon Legs” badge. Created by RAPP UK, the baby-on-board style badges are designed to celebrate and recognise the runner’s achievement and encourage commuters to offer a seat to tired marathon […]