McDonald’s Shines Light on Supply Chain in Provenance Push

By Newsroom on October 25, 2013   Features, Food, Latest, Marketing  

McDonald’s is launching a nationwide provenance push to showcase the findings from a marketing initiative earlier this year that it claims provided customers with an “unprecedented” look at how its food is sourced. The “Quality Scouts” campaign launched in May and opened up the company’s supply process at a selection of the 17,500 British and […]