McDonald’s Invites Fans To Create Their Dream Burgers, To Be Sold In Stores

By on    Food, Latest, Launches, Marketing, Promotions  

McDonald’s Invites Fans To Create Their Dream Burgers, To Be Sold In Stores

[fvplayer src=’http://assets.mcdonalds.co.uk/UK/Promotions/mcd-myburger-2014/MyBurger_homepage_loop.webm’ width=560 height=315] McDonald’s UK is holding an online competition for five brand new burgers to be sold in stores this fall. Teaming up with digital agency Razorfish London, an online “burger builder” allows fans of the fast food chain to customize their own unique burger—the users will have to build their burger from […]

McDonald’s Celebrates ‘100 Moments’ It Played In People’s Lives

By on    Features, Food, Latest, Launches, Marketing  

McDonald’s Celebrates ‘100 Moments’ It Played In People’s Lives

As much as fast food is unhealthy, there are reasons why many still love to eat at McDonald’s. In an adorable interactive site created by Razorfish London and Goodboy Digital, entitled ‘100 McDonald’s Moments’, these reasons are celebrated. Filled with ordinary-yet-special moments that you can discover, the site lets you navigate with playful and fun […]