McDonald’s launches ‘The Meal’: new integrated campaign removes the iconic smile from Happy Meal boxes® for the first time ever to mark Mental Health Awareness Week

McDonald’s launches ‘The Meal’: new integrated campaign removes the iconic smile from Happy Meal boxes® for the first time ever to mark Mental Health Awareness Week

McDonald’s UK and communications agency Ready10, together with Leo Burnett UK, today launch ‘The Meal’, a 360-degree, integrated campaign which removes the iconic smile from millions of Happy Meal® boxes to help spark family conversations about emotions during Mental Health Awareness Week (May 13th to 19th).  The multi-channel campaign follows research commissioned by McDonald’s which reveals […]

McDonald’s and Leo Burnett UK create first-ever official contract, The Pre-Nug Agreement, inviting besties to promise to share McNuggets forever

McDonald’s and Leo Burnett UK create first-ever official contract, The Pre-Nug Agreement, inviting besties to promise to share McNuggets forever

McDonald’s UK and creative partners Leo Burnett UK are inviting besties to make their commitment to share McNuggets official with a formal contract as part of their latest work, ‘The Pre-Nug Agreement’. Sharing Chicken McNuggets is the ultimate act of love and commitment. For the first time ever, McDonald’s is making that commitment official. The campaign […]

McDonald’s launch ‘More Rewarding McDonald’s Moments’ campaign to celebrate new loyalty programme 

McDonald’s launch ‘More Rewarding McDonald’s Moments’ campaign to celebrate new loyalty programme 

Following the launch of MyMcDonald’s Rewards, one of the UK’s largest rewards programmes, McDonald’s and its agency partners have launched a multi-channel campaign, ‘More Rewarding McDonald’s Moments’. The campaign celebrates the arrival of the MyMcDonald’s Rewards, a loyalty programme that earns you one point for every penny you spend at McDonald’s, making every single McDonald’s […]