Manchester-based creative agency LOVE. has partnered with Sol to create a new global identity and packaging for the original Mexican lager. The redesign aims to position it as the beer of choice with young adult consumers and re-establish its status as the original through craft and premiumisation. Through cultural insight, design and detail, the work brings the […]
Cold-pressed juice company Daily Dose has revealed a rebrand, designed to better reflect its core philosophy: the juice, the whole juice, and nothing but the juice. Refusing to settle for anything less than pure, authentic flavour, the brand’s new look is a confident statement of its values of quality, care, and sustainability. The new visual identity, created […]
North-West based branding and packaging design agency Into the Light has completed a rebrand of the premium, global petfood brand Arden Grange. Arden Grange, whose parent company is Alphapet Ventures GmbH, chose Into the Light because they needed a specialist, strategic agency to update their brand and packaging without alienating a loyal consumer base of […]
Since opening its doors in 2012 on Newport Place in London’s Chinatown, the Chinatown Bakery has become known for its authentic Hong Kong-style cakes and pastries. The business has grown since then to two more sites on Wardour Street, Soho and supplies over 50 supermarkets and restaurants with their products. The business turns over £10M […]
Stowford Press is stepping into a fresh chapter with a striking new identity and its biggest-ever consumer marketing push, all designed to win over a new generation of cider drinkers. Owned by fourth-generation, family-owned cidermaker Westons, the eye-catching new Stowford Press design is rolling out across UK retailers from the end of July. This is […]
Kinnie, the original bittersweet soft drink of Malta, is expanding into new markets and strengthening its presence at home, thanks to an iconic and refreshed brand positioning, identity and packaging design developed by leading brand agency bluemarlin. First sipped in 1952, the positioning and identity have been crafted to resonate with a new generation of global […]
Aimed at attracting new Gen Z audiences, the newly modernised look pulls the iconic non-alcoholic drink firmly into the social landscape of today. London-based brand design agency Bloom has created a dynamic new visual identity for J2O, using the lens of modern socialising to redefine the iconic brand for a new generation while still appealing […]
Creative agency, BrandMe present a new identity and packaging design for energy drink, Maxx Power, that empowers individuals and amplifies self-expression, putting the brand at the forefront of the Armenian and Georgian markets. BrandMe’s task was to reposition and redesign both identity and packaging for Maxx Power, to capture the brand’s raw energy through a […]
AWL Agri Business (formerly Adani Wilmar Ltd), one of India’s leading FMCG and agribusiness corporations, has reached a significant milestone in its journey with a progressive new corporate identity, developed in partnership with global brand consultancy bluemarlin. After winning the strategic and creative pitch, bluemarlin aimed to deliver more than a traditional rebrand – the identity […]
Strategic food and drink brand consultancy The Collaborators has partnered with Applewood – Britain’s original smoky cheddar – to reposition and refresh the brand for modern cheese lovers. The design evolution aims to strengthen Applewood’s number one position in the smoked cheese category whilst broadening appeal amongst younger shoppers who crave flavour-forward food experiences. First […]
