Strategic food and drink brand design consultancy The Collaborators has worked with 2020 MasterChef finalist Sandy Tang and her business partner David Solomon to reposition and rebrand their range of chilled world dumplings – Journey To The West. The brand update aims to elevate world dumplings from starter and side-dish status, to become a whole […]
19 Crimes, in collaboration with Denomination, gets a modern refresh without losing its rebellious spirit. Launched over a decade ago, 19 Crimes disrupted the wine market with its unique approach. However, to maintain its shelf presence and appeal to the evolving preferences of younger adult consumers, the original design needed a refresh. Denomination has masterfully […]
B&B studio has worked with Nestlé on a global redesign for its much-loved heritage chocolate brand Baci. While in recent years, this 100-year-old brand had adopted a more ‘global’ feel, the aim of this design refresh was to help Baci reignite its status as a true Italian icon. Having carefully analysed the existing brand design […]
Metsä Board collaborated with industry leaders to re-design a favorite of the frozen food aisle: ice cream cone packaging. The team looked into different stages of the value chain, ranging from material production, to ink usage and logistics. The result is a packaging with a significantly lower climate impact. The team of design, printing and […]
As the pet sector booms and own-brand leaves behind its budget connotations, Asda has relaunched its pet food ranges – Hero for dogs, Tiger for cats – with a bold, playful look and feel. The retailer enlisted branding, design and communications agency STORMBRANDS to refresh and modernise its pet brand offerings in the face of increasing competition, […]
Simon Pendry Creative were asked to add to their already successful redesign of the Rapture ice cream bar range, by including Rapture’s first ever NPD… Rapture ice cream in tubs. Dale Farm’s Rapture ice cream bars are their most indulgent… and a brand with a heart full of goodness. This range of deliciously creamy dairy […]
In the fiercely competitive Austrian dark chocolate market, Suchard, a local gem under Mondelez’s banner, has looked to stand its ground against global giants like Lindt and local rivals. Yet, despite its history as one of the pioneers in the chocolate world & while its dark chocolate consistently triumphed in blind taste tests, its packaging […]
Creative agency Episode Two have redesigned the packaging for milk alternative brand Koko, to help re-establish their category leader position. With the dairy-free milk market growing steadily by 36% in the last three years*, it’s more important than ever to be seen on the shelf if you want your product to end up in someone’s […]
Chase Design Group develops a new look for the shops reflecting the brand’s “Thät’s Dazs” personality It’s not every day that a brand has the opportunity to develop a truly 360-degree brand experience – from packaging to retail environments. But, in the case of Häagen Dazs it was. Creative agency, Chase Design Group worked with […]
Food packaging design specialist, CHILLI, has completed a full range packaging redesign for New England Seafood’s ‘Fish Said Fred’ brand. New England Seafood asked CHILLI for help in creating a cohesive packaging design that would encompass its core range of fish fillets and whole fish, as well as being able to stretch into its new […]