Butterfly Cannon Create Lip-smacking Design for the first of a Range of Flavour Extensions for RedLeg Spiced Rum

By on    Alcoholic, Beverages, Creative Gallery, Design Gallery, Latest, Launches, Marketing, Packaging  

Butterfly Cannon Create Lip-smacking Design for the first of a Range of Flavour Extensions for RedLeg Spiced Rum

Launched in 2013, Butterfly Cannon’s brand identity for the original RedLeg Spiced Rum was all about capturing the true laid-back spirit of the Caribbean. Made using authentic Caribbean rum infused with vanilla and ginger, the brand needed to be grounded firmly in ‘Irie’ island life – a chilled-out feeling that everything’s ‘all right’. To bring […]

RedLeg Launches New Brand Identity & Packaging Design From ButterflyCannon

By on    Alcoholic, Beverages, Launches, Packaging  

RedLeg Launches New Brand Identity & Packaging Design From ButterflyCannon

RedLeg, Caribbean spiced rum infused with Jamaican vanilla, ginger and spices, has engaged brand design agency ButterflyCannon to create its brand identity and pack design. The design aims to capture RedLeg’s laid back Caribbean spirit, an attitude shared by the brand’s friendly symbol – the red legged hermit crab – a native of the Caribbean […]