RedLeg, Caribbean spiced rum infused with Jamaican vanilla, ginger and spices, has engaged brand design agency ButterflyCannon to create its brand identity and pack design.
The design aims to capture RedLeg’s laid back Caribbean spirit, an attitude shared by the brand’s friendly symbol – the red legged hermit crab – a native of the Caribbean coral reef whose scarlet legs protrude from its shell when it’s caught too much sun.
Parent company Blavod Drinks CEO, Don Goulding, commented: “We feel that ButterflyCannon interpreted our brief perfectly. We’re delighted with the end result; the packaging design alone has led to bar listings.”
RedLeg is now available globally from August.
You must be logged in to post a comment Login