BACARDÍ expands premium portfolio in the UK with launch of Gran Reserva Diez

BACARDÍ expands premium portfolio in the UK with launch of Gran Reserva Diez

BACARDÍ, one of the world’s most awarded rum, announced the latest addition to the brand’s portfolio of premium rums, BACARDÍ Gran Reserva Diez, a gold sipping rum that has been barrel-aged for a minimum of ten years under the Caribbean sun. BACARDÍ Gran Reserva Diez is a Master Blender’s reserve that is matured in charred […]

Bacardí Spiced Launches in the UK

Bacardí Spiced Launches in the UK

Bacardí, one of the world’s most awarded rum, announced the launch of Bacardí Spiced, made with gold rum mellowed in charred American Oak for a hint of smokiness and blended with natural flavours and spices for a bold, yet smooth taste. The practice of mixing rum with fruit and spices is almost as old as […]

Michael B. Jordan Tapped by BACARDÍ to Direct First-Ever Digital Film for New Premium Collection

Michael B. Jordan Tapped by BACARDÍ to Direct First-Ever Digital Film for New Premium Collection

BACARDÍ unveiled “The Angel’s Share,” a digital short film co-directed by actor and filmmaker Michael B. Jordan – marking the first digital ad spot for the brand’s new premium collection, which launched earlier in 2018. As part of its continued efforts towards the premiumisation of the rum category, BACARDÍ enlisted Jordan – a self-professed “rum […]

ButterflyCannon Cuts to the Chase with the Branding for Disruptive New Rum Brand, CUT RUM

ButterflyCannon Cuts to the Chase with the Branding for Disruptive New Rum Brand, CUT RUM

CUT RUM is a range of quality, authentic liquids using only natural ingredients; with a portfolio that includes amazingly delicious rums: a sensational Spiced, a far too smooth Overproof and a knockout Smoked. It was clear from the start that the liquids were the centre of attention here. This wasn’t a brand that was going […]

Bacardí Rum Shakes up the Dark Spirits World with the Launch of New Bacardí Cuatro

Bacardí Rum Shakes up the Dark Spirits World with the Launch of New Bacardí Cuatro

Bacardí rum introduced Bacardí Añejo Cuatro (“four” in Spanish paying homage to the brand’s Cuban roots). The new premium rum is barrel-aged, undisturbed under the Caribbean sun, for a minimum of four years and has flavours of mild vanilla, toasted oak, clove and honey. As the luxury trend within the spirits industry continues to grow, […]

Nicolee Drake Documents the Women Weaving their Way to Success with Zacapa

Nicolee Drake Documents the Women Weaving their Way to Success with Zacapa

In the lush, green grasslands of Guatemala, a community of over 700 women are weaving their way to independence and empowerment by hand-crafting intricate ‘petate’ bands (woven palm leaves) that adorn the bottles of rum brand, Zacapa. Inspired by these unique women, ahead of International Women’s Day, acclaimed lifestyle photographer and Instagrammer, Nicolee Drake travelled […]

Colombian Rum Brand Dictador Rebrands its Iconic XO Bottle

Colombian Rum Brand Dictador Rebrands its Iconic XO Bottle

Dictador, the award-winning Colombian rum producer, announced the rebrand of its iconic XO Insolent and Perpetual Solera System rum bottles. The decision to rebrand comes at a time when Dictador is achieving overwhelming and unprecedented global interest as the brand continues to expand its distribution channels worldwide. Representing another milestone in Dictador’s history, the impressively […]

Mount Gay Unveils Limited Edition XO Cask Strength to Mark 50th Anniversary of Barbados’ Independence

Mount Gay Unveils Limited Edition XO Cask Strength to Mark 50th Anniversary of Barbados’ Independence

To celebrate the 50th Anniversary of Barbadian Independence, Mount Gay Distilleries, the makers of the world’s oldest rum which has been distilled, blended and bottled in Barbados since 1703, releases 3,000 bottles of XO Cask Strength, a limited-edition of its award-winning spirit XO. The handcrafted XO Cask Strength edition embodies the essence of Barbados, with […]

FACUNDO Rum Collection and The Ivy’s ‘Golden Hour’ to Celebrate the Art of Rum

FACUNDO Rum Collection and The Ivy’s ‘Golden Hour’ to Celebrate the Art of Rum

FACUNDO Rum Collection and The Ivy private membership club hosted 114 members at the Saxony Bar in the beautiful Faena Hotel in Miami. The immersive Golden Hour experience brought the “Art of Rum” to life, and celebrated the little moments of reward following a hard day’s work. As guests arrived at The Faena Hotel, they […]

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