Captain Morgan ‘Takes the Beach’ with New Flavours

Captain Morgan ‘Takes the Beach’ with New Flavours

Captain Morgan is taking the beach with a tidal wave of flavour – and cocktails will never be same. Infusing a bit of the Caribbean into drinks across the USA, the Rum Company will introduce three flavours to its fleet— Captain Morgan Pineapple Rum, Captain Morgan Coconut Rum, and Captain Morgan Grapefruit Rum. Crafted from the sparkling waters […]

B&B Designs New Rum Branding

B&B Designs New Rum Branding

B&B Studio has created the identity for new rum brand The Duppy Share. The new brand, from The Westbourne Drinks Company, takes its name from the belief that duppies (dark spirits from the Caribbean islands) steal the best of the rum from each barrel as it ages. B&B says it based its designs around the […]

Bacardí Rum Delivers With Streamlined, Sustainable Packaging

Bacardí Rum Delivers With Streamlined, Sustainable Packaging

[fvplayer src=”http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-FL59342-20140627-1.mp4″] It begins in an expansive, pristine forest in Georgia, in the southern United States. There, mature trees are selected for an evolution that results in beautiful, bright boxes that carry the award-winning Bacardí rum to market. At every step along the way, sustainability is a key part of the equation – from trees that […]

Bacardí USA Asks Fans to Petition for Football Viewing Breaks During the Workday

Bacardí USA Asks Fans to Petition for Football Viewing Breaks During the Workday

In sports, there are fans, and then there are untameable fans; those who take things to another level with their exuberance and unbridled enthusiasm for the game. To celebrate this spirit, Bacardí rum has announced its Bacardí Untameable Fan contest, whereby football fans are encouraged to sign and share a petition demanding that employers provide three-hour viewing […]

US Football Star Eddie Johnson Helps Search for the Ultimate Bacardí Untameable Fan

US Football Star Eddie Johnson Helps Search for the Ultimate Bacardí Untameable Fan

Bacardí rum announces its Untameable Fan contest, whereby one worthy fan and a guest will win a trip to one of the countries whose team is playing in the final soccer match this summer. To prove they deserve the Bacardí Untameable Fan title, football buffs in the United States can share photos or videos of a prized […]

World’s Favorite Bacardi Rum Gives New Life to Barrels in ‘Good Spirited’ Initiative

World’s Favorite Bacardi Rum Gives New Life to Barrels in ‘Good Spirited’ Initiative

It takes time – in some cases, many years – for Bacardi rum to mellow and come of age. It’s the length of time the rum spends in American white oak barrels that determines the spirit’s richness, aroma and smoothness. When the rum is ready, and it’s time to retire the barrels – usually after approximately […]

Bacardí Rum & BETC Unleashes “Untameable” Attitude Worldwide

Bacardí Rum & BETC Unleashes “Untameable” Attitude Worldwide

Everyone has a story. The Bacardí brand and family’s story can be summed up with one word: “Untameable.” With more than 150 years of uncompromised passion triumphing against extraordinary odds, Bacardí is the rum brand with tales where the truth is better than any fiction. Fearlessly honoring its legacy, the brand with “Irrepressible Spirit” written in its […]

Captain Morgan Unveils New Ad Campaign

Captain Morgan Unveils New Ad Campaign

Captain Morgan, one of UK’s premier golden rum based spirit drink from Diageo, is launching a brand new TV, print and digital ad campaign worth £1.8m, as part of a significant, global investment into the brand. The TV creative will air on 10 September 2013 – during the England vs Ukraine football match on ITV1 […]

RedLeg Launches New Brand Identity & Packaging Design From ButterflyCannon

RedLeg Launches New Brand Identity & Packaging Design From ButterflyCannon

RedLeg, Caribbean spiced rum infused with Jamaican vanilla, ginger and spices, has engaged brand design agency ButterflyCannon to create its brand identity and pack design. The design aims to capture RedLeg’s laid back Caribbean spirit, an attitude shared by the brand’s friendly symbol – the red legged hermit crab – a native of the Caribbean […]