Rum’s the Word in This Season’s Cocktails

Rum’s the Word in This Season’s Cocktails

A new cocktail craze is bringing the art of mixology to new levels and has inspired a rise in rum consumption. For the first time since the 1960s, rum has overtaken vodka as the most consumed spirit according to supermarket and drinks firms. Supermarkets such as Tesco report that the rising popularity of the mojito […]

Bacardi Rum’s New Marketing Campaign Celebrates Rich Cuban Heritage

Bacardi Rum’s New Marketing Campaign Celebrates Rich Cuban Heritage

[evp_embed_video url=”https://www.fabnews.live/wp-content/uploads/2013/05/61715_0521.mov”]   BACARDÍ, the world’s best-selling and most awarded rum, launches a new marketing campaign, “Vivimos,” in celebration of the brand’s storied origins in Cuba. A pioneer in rum-making and key player in Cuba’s fight for independence starting in the late 1800s, BACARDÍ rum’s founder Don Facundo Bacardí Massó and other revolutionary family members […]

BACARDÍ Rum Launches New Pineapple Fusion

BACARDÍ Rum Launches New Pineapple Fusion

BACARDÍ unveiled its latest addition to the brand’s flavored rum lineup, BACARDI Pineapple Fusion at last night’s NBA on TNT All-Star Saturday Night Party. The NBA on TNT party featured a performance by award-winning hip hop artist Flo Rida. John Legend, Ali Larter, DJ Irie, Ellie Goulding, Samantha Harris, Gloria Reuben, Spencer Haywood, Dale Ellis, […]

Bacardi Names New Senior Global Rum Category Director

Bacardi Names New Senior Global Rum Category Director

Bacardi Limited, announces the internal appointment of Dmitry “Dima” Ivanov, 36, as Senior Global Category Director of Rums. This top category role is responsible for developing the global marketing vision and premium positioning of the Bacardi portfolio of rums including the iconic and namesake BACARDÍ rum brand. Mr. Ivanov will be in charge of developing […]