YesMore, Creative Drinks Marketing Agency, produces a holistic guide to increase Instagram follower figures as its recent report reveals best practices. YesMore, Creative Drinks Marketing Agency, has released a report showcasing the fastest growing drinks brands on Instagram. Collating a year’s worth of research, spanning the past fourteen months, the report reveals the top three […]
Sustainable grocery shopping soars as 12.5m UK shoppers now actively consider how sustainable food and drink is before purchasing
Sustainability Is The Fastest-Growing Purchase Consideration
Mintel, the experts in what consumers want and why, has today (12 January 2021) announced three key trends for the global food, drink, and foodservice industries, including analysis, insights, and recommendations centred around the ‘now’ (next 12 months), the ‘next’ (18 months+), and the ‘future’ (five+ years) of consumer behaviour: Feed The Mind: Innovative food and […]
Sales of frozen food have continued to surge and increased by £221m in the last three months (w/e 6 Sept) according to the latest statistics from Kantar and the British Frozen Food Federation (BFFF). The growth in sales follows an increase of £285m in the previous 12-week period from the end of March to 14 […]
50 per cent of shoppers willing to spend 5-10 per cent more on independent brands 66 per cent of consumers purchased or recommended independents’ products during the lockdown
Independent food and drink brands are coming out on top, as consumers commit to supporting and spending up to 10 per cent more on products since the coronavirus lockdown, research has found. Since the global pandemic, Brits’ shopping and spending habits have changed dramatically. The demand for clothing has dropped by two fifths (YouGov) and […]
From seaganism to sustainarianism, chefs will have to be ready to embrace an even broader range of customer dietary trends than ever during 2020. Fresh food supplier Bidfresh is advising hospitality operators to increase the menu choices they offer, as consumers bring an increasingly complex set of values to the table when they eat out. […]
The idea of growing meat outside an animal has been around for a long time. In 1931, Winston Churchill wrote that by the 1980s “we shall escape the absurdity of growing a whole chicken in order to eat the breast or wing, by growing these parts separately under a suitable medium.” Although his timing was […]
TripAdvisor, the world’s largest travel site, announced the ‘2019 TripAdvisor Economic Impact Study in the Restaurant Market’ in partnership with Strategy&, part of the PwC network, revealing insights about the size, growth and key trends of the global dining industry. Strategy& also found that TripAdvisor and its subsidiaries influenced nearly $8 billion in 2018, including […]
Parents of primary school aged children in the UK are calling for brands to include the colour coded nutritional information (known as the traffic light system) on the front of their packaging, to enable them to make a more informed choice when it comes to healthy food for their children’s lunchboxes. That is according to […]
Reports of the sober student are wide of the mark, according to a major study of UK students by alcohol marketing experts YesMore Agency and student marketing specialists Hype Collective. The research spanned seven focus groups at universities across the country and a follow up survey of 1000 further interviewees. The research was also informed […]