Newby Teas Comes to Sainsbury’s for the First Time

Newby Teas Comes to Sainsbury’s for the First Time

Leading luxury tea company, Newby Teas, is set to launch nationwide in one of the UK’s largest supermarkets, Sainsbury’s. A selection of eight of Newby Teas speciality tea blends will be available exclusively in selected Sainsbury’s stores nationwide – starting 30 July 2017. Sainsbury’s will be the first supermarket to offer the speciality teas from […]

PizzaExpress launches new ‘healthier’ Leggera retail range with contemporary packaging design by Bulletproof

PizzaExpress launches new ‘healthier’ Leggera retail range with contemporary packaging design by Bulletproof

PizzaExpress has launched a retail version of its popular Leggera restaurant range of ‘healthier’ pizzas, with fresh and contemporary packaging design by the London office of strategic brand and packaging design agency Bulletproof. Following their successful work on the redesign of the PizzaExpress ‘At Home’ retail packaging in 2016, Bulletproof were appointed to the project […]

Amazon to Acquire Whole Foods Market for $13.7 Billion

Amazon to Acquire Whole Foods Market for $13.7 Billion

Amazon and Whole Foods Market, announced that they have entered into a definitive merger agreement under which Amazon will acquire Whole Foods Market for $42 per share in an all-cash transaction valued at approximately $13.7 billion, including Whole Foods Market’s net debt. “Millions of people love Whole Foods Market because they offer the best natural […]

Gü Shakes up the Dessert Aisle with the Launch of New Mousse Fusions

Gü Shakes up the Dessert Aisle with the Launch of New Mousse Fusions

The pudding purveyors at Gü have used their culinary expertise to develop and launch a new product offering – GÜ Mousse Fusions – three irresistible products that offer one twisted flavour in two sumptuous sensations with a Gü gourmet twist. The mouthwatering range is available in: Sumptuous Chocolate & Toffee Mousse, paired with a Silky Chocolate Crème Luscious Mango […]

JWT Amsterdam and PLUS Supermarket Launch New SuperSauce to Improve Child Health

JWT Amsterdam and PLUS Supermarket Launch New SuperSauce to Improve Child Health

J. Walter Thompson Amsterdam is turning its hand to product development by co-creating a new food brand for Dutch supermarket chain PLUS: SuperSauce. An undercover vegetable sauce made with pure beetroot, carrot and parsnip, SuperSauce helps parents overcome the daily struggle of making kids eat their vegetables. Agency chef and food creative, Robbie Postma, worked with a […]

Woolworths Celebrates Launch of New Food Range with ‘Glorious’ Ad by M&C Saatchi

Woolworths Celebrates Launch of New Food Range with ‘Glorious’ Ad by M&C Saatchi

M&C Saatchi Sydney has created a new campaign for Woolworths‘ new food range. Woolworths’ new food range has been created with nutritionists and chefs, and tested by customers, which aims to make meal shopping and preparation easier and healthier for Australian families. Over the past 18 months Woolworths has undertaken an extensive review, reformulation and […]

Family of Dancing Aprons Star in Jonny & Will’s New Ad for Ikea

Family of Dancing Aprons Star in Jonny & Will’s New Ad for Ikea

A family of dancing aprons are the stars of Jonny & Will’s second instalment for Ikea’s ‘The Best Day Is The Everyday’ campaign via The Monkey’s Sydney. Following on from their successful sheepskin rug spot, this one features a couple of charming dancing GULDLOK aprons playfully preparing a meal in their IKEA kitchen. Using clever […]

Lidl Gets Up Close and Personal in New Gogglebox-Style Campaign

Lidl Gets Up Close and Personal in New Gogglebox-Style Campaign

Every trolley tells one hundred stories, which is why Chemistry is turning the lens on the public and getting up close and personal for Lidl’s new full shop campaign, TrolleyCam. Drawing inspiration from the soaring popularity of reality TV, the global supermarket chain and Irish agency filmed customers as they carried out their weekly full […]

MillerCoors and IPG Media Lab Team to Provide ‘Miller Lite On-Demand’

MillerCoors and IPG Media Lab Team to Provide ‘Miller Lite On-Demand’

MillerCoors and the IPG Media Lab, announced the launch of Miller Lite On-Demand, a revolutionary suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock your fridge with Miller Lite within the hour. These capabilities […]

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