Marks & Spencer launched its 2016 Christmas campaign on November 11, with the release of its much anticipated Christmas advert Christmas with Love, Mrs Claus. The retail chain said that Christmas with Love is its most customer-centric campaign to date, with input from thousands of its 32 million customers across the UK to develop the […]
adam&eveDDB presents the Waitrose 2016 Christmas advertising campaign, Coming Home. The film went live on Sunday, 13th of November. It’s the story of the nation’s favourite bird, the robin. Based on the real-life migration of a Scandinavian robin, the film sees a courageous, young and fully CG robin undertake an epic journey across mountains and […]
People tend to switch into autopilot mode when they step into a supermarket. They stick to their shopping list (whether physical or mental), and many shoppers have typecast ALDI for specific products. The problem is, when you’re on autopilot at ALDI, you can easily overlook quality products will save you lots of money. This is […]
Tesco and Rothco have launched the first phase of an innovative new Christmas campaign, ‘Here’s to the Hosts’. Tesco’s ambition was to create a Christmas campaign that would really resonate with its customers on an emotional level. In response to this brief, Rothco devised that to win Christmas, Tesco needed to win hearts and minds […]
For the launch of one of Sweden’s largest grocery chains – Hemköp – new e-commerce concept, M&C Saatchi Stockholm decided to keep things simple. As Hemköp is last of the major Swedish grocery stores to try their luck on the e-commerce scene, the campaign’s main focus was to communicate that with Hemköp, pricing and range […]
Mallow & Marsh, the fastest-growing marshmallow brand in the UK, has announced it will be available in over 800 Starbucks branches nationwide and will be promoted on the coffee chains own app. The new stockist cements Mallow & Marsh as the fastest-growing marshmallow brand in the UK shaking up the sweet treat category through putting good […]
The Sweet Shop’s director Ornette Spenceley has partnered with AMV BBDO to create a playful, unpredictable and visually remarkable film for Sainsbury’s. Entitled ‘Scream’, the spot unearths the joy of a night at home with family and friends, complete with ghoulish costumes, accessories and food made to look like dismembered body parts – all courtesy of […]
Natalie’s Orchid Island Juice Company announced that its Orange Beet, Honey Tangerine and Natural Lemonade juices will be available at all Publix Supermarkets in Florida, Georgia, South Carolina, North Carolina and Tennessee starting October 26th. The three juices join Natalie’s Grapefruit Juice, Orange Juice and Strawberry-Lemonade, on the shelves of every Publix Supermarket. “Now more […]
Iconic providore Simon Johnson has launched an exciting new e-commerce hub, developed by digital innovators Pollen, giving Australian food lovers access to the very best produce, ingredients and ideas with the click of a button. SimonJohnson.com elevates Australia’s ultimate foodie destination to a new level, offering a rich, modern user experience that aims to inspire […]
Jimmy’s Iced Coffee, the family-owned range of ready-to-drink iced coffees, is proud to announce the launch of their brand-new 1L carton of classic original-flavoured iced coffee. The product lands in over 300 Sainsbury’s stores from September 12th 2016. The 1L carton is the latest development for the team at Jimmy’s, coming hot on the heels […]