The pudding purveyors at Gü have used their culinary expertise to develop and launch a new product offering – GÜ Mousse Fusions – three irresistible products that offer one twisted flavour in two sumptuous sensations with a Gü gourmet twist. The mouthwatering range is available in: Sumptuous Chocolate & Toffee Mousse, paired with a Silky Chocolate Crème Luscious Mango […]
J. Walter Thompson Amsterdam is turning its hand to product development by co-creating a new food brand for Dutch supermarket chain PLUS: SuperSauce. An undercover vegetable sauce made with pure beetroot, carrot and parsnip, SuperSauce helps parents overcome the daily struggle of making kids eat their vegetables. Agency chef and food creative, Robbie Postma, worked with a […]
M&C Saatchi Sydney has created a new campaign for Woolworths‘ new food range. Woolworths’ new food range has been created with nutritionists and chefs, and tested by customers, which aims to make meal shopping and preparation easier and healthier for Australian families. Over the past 18 months Woolworths has undertaken an extensive review, reformulation and […]
A family of dancing aprons are the stars of Jonny & Will’s second instalment for Ikea’s ‘The Best Day Is The Everyday’ campaign via The Monkey’s Sydney. Following on from their successful sheepskin rug spot, this one features a couple of charming dancing GULDLOK aprons playfully preparing a meal in their IKEA kitchen. Using clever […]
Every trolley tells one hundred stories, which is why Chemistry is turning the lens on the public and getting up close and personal for Lidl’s new full shop campaign, TrolleyCam. Drawing inspiration from the soaring popularity of reality TV, the global supermarket chain and Irish agency filmed customers as they carried out their weekly full […]
MillerCoors and the IPG Media Lab, announced the launch of Miller Lite On-Demand, a revolutionary suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock your fridge with Miller Lite within the hour. These capabilities […]
The Co-op Food has launched a Mother’s Day campaign starring a real daughter and her mum to inspire people to make the event more special. The brand collected a series of vox pop videos asking passers-by what they were planning to do for their mums on Mother’s Day. One response, by a woman called Emma, […]
Ian Macleod Distillers, owner of Edinburgh Gin, has secured a new listing with Tesco which will see Edinburgh Gin’s Raspberry Liqueur and Rhubarb & Ginger Liqueur hit the shelves of Tesco across the UK. Building on Edinburgh Gin’s existing relationship with Tesco, the supermarket chain is the first to stock both liqueurs UK wide. The […]
With its new campaign, which has been created by French agency Romance, Intermarché has turned the heads of two million French people in just 24 hours. Shot like a Truffaut or Lelouch movie with the song “L’amour l’amour l’amour“ by Marcel Mouloudji, Intermarché tells the story of a young man who finds a good reason […]
During the 89th Academy Awards, Walmart premiered three films made by Hollywood directors Antoine Fuqua, Marc Forster (Tool of North America) and filmmaking partners Seth Rogen & Evan Goldberg. Walmart and creative agency Saatchi & Saatchi New York challenged these directors to each make a one-minute film based on the six items of a single […]