Independent creative collective Who Wot Why today unveils a new brand platform and integrated campaign for Ella’s Kitchen, the UK’s #1 baby food brand. “Tastebuddies for life” embodies Ella’s founding mission, to help little ones fall in love with good food, and champions fruit and veg in that journey of food discovery. The platform repositions the brand […]
With a drop off in tea drinking across the UK, Tetley needed to find a way to reconnect with the nation. In fact, since 1974 the number of cups Brits drink has fallen from 23 per week to just 8. And Tetley in particular had lost a lot of love. Our research revealed that the […]
Rollagranola is entering the children’s breakfast market with Little Rollas, a range of wholesome and naturally sweetened granolas designed for young palates. The lineup (RSP: £4.99/350g) will debut in three flavours: Each serving provides 4g of protein from chickpea protein and is fortified with vitamin D to support healthy bones. The products are gluten and dairy-free, contain over 25% nuts and seeds, […]
WAITROSE + COOP CONFIRMED TO TAKE TRIO OF DRESSINGS This October, All Dressed Up announces a series of significant new distribution wins for its range of high quality, all natural dressings. The British brand, which is on a mission to shake up the world of salads and sauces, has secured two new national listings for its fun […]
The new campaign from Singapore’s largest retailer FairPrice Group (FPG) builds on the brand’s established proposition, ‘Every Day, Made A Little Better’, by bringing to life the ways that even routine tasks can become meaningful family time, with support from FairPrice Group. This 360 campaign which includes a series of OOH Key Visuals, Social and three […]
Landor announce its collaboration with Häagen-Dazs on the product design and packaging for their brand-new ice cream sticks—an innovation that celebrates the perfect blend of taste and design excellence. This new range marks a pivotal moment in the Häagen-Dazs universe, reimagining the brand’s iconic identity through bold and distinctive design. Inspired by the thick chocolate coating that envelops […]
Cold-pressed juice company Daily Dose has revealed a rebrand, designed to better reflect its core philosophy: the juice, the whole juice, and nothing but the juice. Refusing to settle for anything less than pure, authentic flavour, the brand’s new look is a confident statement of its values of quality, care, and sustainability. The new visual identity, created […]
Launching with Global Brand Ambassador and F1 driver, Charles Leclerc ahead of the Singapore Grand Prix, Chivas Regal Crystalgold is a crystal-clear, ultra-smooth spirit offering mixability, craft and flavour. Luxury Scotch whisky brand, Chivas Regal today announces the global launch of its groundbreaking spirit innovation, Chivas Regal Crystalgold – defying what you think you know […]
With Scottish Food & Drink September already in full flow (an ambitious month-long celebration of Scotland’s world-class food and drink movement), the start of Autumn provides the perfect opening for Scottish Bee to unveil its latest festive favourite, Cranberry & Ginger Blossom Honey. Blossom honey, the humble hero of Scottish Bee’s last revelatory launch, a […]
Premium Pie Maker Higgidy to Serve Up Pies and Sides in London Pub Takeover Higgidy, the maker of delicious Pies, is opening a Pub, “The Higgidy Arms” – a dedicated pub for pies lovers – for one day only, at lunchtime on Thursday October 23rd. ‘The Higgidy Arms’ will offer hungry lunchtime diners the chance […]