Morrisons and Leo UK are bringing Halloween to life this year with “After Dark Ads” – a new OOH campaign that transforms as night falls. The campaign showcases Morrisons Market Street Halloween Pizza range – ‘Pumpkin Shaped Margherita Pizza’, ‘Hot Bonfire Pizza’ and ‘Vampire Slayer Pizza’ – across a series of digital 48-sheet vans and 6-sheet sites. By day, […]
New Yogurt & Oat Bar Set To Invigorate Chilled Snacking Nomadic, the convenience food brand, is kick-starting an entirely new category in chilled snacking with the launch of its Yogurt & Oat Bar. The 28g bar, a soft oat base topped with creamy yogurt and encased in a dark chocolate layer, is the first chilled bar of […]
Eight international fan favourites will land in the UK for the first time ever McDonald’s and Leo UK are today revealing “World Menu Heist”, a nationwide integrated campaign that celebrates the arrival of a selection of McDonald’s most coveted international menu items in the UK for the very first time. For years, McDonald’s fans have taken […]
Executive Chef Nikesh Sawant and his creative team draw on flavours from India, Tibet, Nepal, and the diverse diaspora that has shaped Indo-Chinese cuisine to launch Soho’s most exciting new arrival: TANGRA – a bold, day-to-late-night Indo-Chinese restaurant. A Tribute to Indo-Chinese CuisineNamed after the Tangra neighbourhood of Kolkata – the historic heart of Indo-Chinese […]
Independent creative collective Who Wot Why today unveils a new brand platform and integrated campaign for Ella’s Kitchen, the UK’s #1 baby food brand. “Tastebuddies for life” embodies Ella’s founding mission, to help little ones fall in love with good food, and champions fruit and veg in that journey of food discovery. The platform repositions the brand […]
With a drop off in tea drinking across the UK, Tetley needed to find a way to reconnect with the nation. In fact, since 1974 the number of cups Brits drink has fallen from 23 per week to just 8. And Tetley in particular had lost a lot of love. Our research revealed that the […]
Rollagranola is entering the children’s breakfast market with Little Rollas, a range of wholesome and naturally sweetened granolas designed for young palates. The lineup (RSP: £4.99/350g) will debut in three flavours: Each serving provides 4g of protein from chickpea protein and is fortified with vitamin D to support healthy bones. The products are gluten and dairy-free, contain over 25% nuts and seeds, […]
WAITROSE + COOP CONFIRMED TO TAKE TRIO OF DRESSINGS This October, All Dressed Up announces a series of significant new distribution wins for its range of high quality, all natural dressings. The British brand, which is on a mission to shake up the world of salads and sauces, has secured two new national listings for its fun […]
The new campaign from Singapore’s largest retailer FairPrice Group (FPG) builds on the brand’s established proposition, ‘Every Day, Made A Little Better’, by bringing to life the ways that even routine tasks can become meaningful family time, with support from FairPrice Group. This 360 campaign which includes a series of OOH Key Visuals, Social and three […]
Landor announce its collaboration with Häagen-Dazs on the product design and packaging for their brand-new ice cream sticks—an innovation that celebrates the perfect blend of taste and design excellence. This new range marks a pivotal moment in the Häagen-Dazs universe, reimagining the brand’s iconic identity through bold and distinctive design. Inspired by the thick chocolate coating that envelops […]