As one of the most heavily regulated categories, the spirits business has long been defined by mandated category norms and a reliance on traditional points of sale. However, as technology evolves and eCommerce reinvents retail, this disruption is starting to be felt by the spirits market as well. While spirit consumption has been dominated by […]
In its first departure into seasonal products and swiftly following the successful rebrand of its Own Label food collection, Harvey Nichols has released a range of luxury gift products for Valentine’s Day, with design by creative and strategic branding partnership Smith&+Village. Building on the high-fashion identity developed for the Harvey Nichols food collection by Smith&+Village […]
Working in partnership with Tesco, 1HQ Global Brand Agency were delighted to be selected as part of the agency mix to help bring Jack’s to life. The launch of Jack’s is part of Tesco’s centenary celebrations which sees the business mark 100 years of delivering great value to British shoppers. Jack’s proudly supports Britain’s food […]
Starbucks will push the boundaries in digital innovation with the launch of its first-of-its-kind virtual Starbucks store in China. This ground-breaking digital collaboration with Alibaba Group unlocks new levels of engagement unseen in the marketplace today with customers. By transcending the traditional limitations of a single-app, to provide customers a unified one-stop Starbucks digital experience across […]
Fetch, the award-winning mobile-first agency, part of Dentsu Aegis Network, has announced it has developed, (in collaboration with Autosermo) the first ever UK transactional Gifting Bot within the QSR space. Fetch is helping Greggs bring the joy of giving to everyone this festive season. The Gifting Bot will allow the customer to purchase Greggs goods […]
To bring some fun to the Christmas food shop, supermarket chain Iceland has trialled a new concept – Shopping on Ice. A world first, supermarket aisles in their Stratford branch were transformed to ice. A team of 12 ice rink experts worked through the night, refitting the entire store with 250 square meters of synthetic […]
Costa Coffee has partnered with Barclaycard to launch the UK’s first reusable coffee cup equipped with contactless payment technology. The ‘Clever Cup’, which will be available in Costa Coffee stores from this November onwards, is part of a wider relaunch of Costa’s reusable range that aims to encourage customers to avoid single-use takeaway cups. Powered […]
Hotel Chocolat has opened its second store in the Asia Pacific as it continues its overseas expansion. The British luxury chocolatier had announced in September it planned to open stores in Japan as part of its “test, learn, grow” approach of expansion. Its new store in Japan is located at Tokyo’s Aeon Lake Town shopping […]
Cinnabon, iconic bakery and purveyor of crave-able cinnamon rolls, announced today the launch of their first online gifting eCommerce platform. Cinnabon enthusiasts across the US can now quickly and easily order a variety of Cinnabon gifts perfectly packaged to ‘wow’ the recipient, with free overnight shipping. With the new gifting platform rolling out just in […]
Burger King is hijacking the biggest shopping week of the year by making other brands buy fans a Whopper sandwich through a new web portal. Whopper Shopper is a new website from the BK brand that only features online banner ads from other brands so that they can be the ones to pay for […]