Meet Proud Mary, the extra virgin olive oil that refuses to blend into the background. This is the EVOO with sass and shimmer — single press, single source, and bursting with flavor. A botanical power chord that strums high notes of cream, fresh grass, basil, and sun-ripened tomatoes, leaving a lingering tremolo of good vibes. […]
Howdah, the family business that makes authentic Indian snacks, is taking its crunchy, delicious and vegan snacks global, with its first international retail listings in the United States and the Netherlands. From early February, Howdah’s Bombay Mix will be available in 109 Costco warehouses across the Midwest, followed by the launch of its best-selling snacks […]
Holie’s, the Dutch disruptive challenger brand and the fastest growing cereal brand in the Benelux, has launched into the UK market with the world’s most healthy cereal range. Breaking onto the UK breakfast scene, the brand is on a mission to challenge the world of cereals with bold, better and healthier alternatives that don’t compromise on […]
Valentine’s Day is meant for meaningful gestures, but sometimes, even the best intentions can lead to some questionable gifts. This year, Morrisons, in collaboration with Leo Burnett UK, is helping the nation make it right with Get Personal This Valentine’s Day—a campaign that turns real customer gifting mishaps into bespoke love songs. At the heart of […]
When Finnish shoppers walk into their local Kesko supermarket this week and head for the cheese aisle, they’ll be greeted with two new offerings: Audu hybrid cheddar and Audu hybrid mozzarella. Already on the market in Denmark since 2023 and in Sweden since 2024, the Audu hybrid cheese range combines traditional dairy based cheese with […]
Birchall Tea, the award-winning British tea brand renowned for its commitment to quality and sustainability, announce its new listing with Waitrose. From 9th March, a range of Birchall’s finest teas will be available on Waitrose shelves across the UK, marking a significant milestone in the brand’s expansion. This strategic listing ensures strong national coverage across Waitrose’s […]
This month sees the UK launch of CANS, an unsweetened carbonated soft drink range. On a mission to create a new ‘non-sweet’ category, the fledgling brand combines sparkling Alpine water with real fruit and effervescent bubbles. Made with just three ingredients, the range contains no added sugar, no sweeteners and nothing artificial! Initially launching with […]
Tesco is launching a new food campaign by BBH, tapping into the significance of food to our daily lives. From cracking the perfect boiled egg with its gooey golden egg yolk to the satisfying crunch of biting into sourdough toast smothered in butter, the new ad aptly titled “Itʼs Not A Little Thing. Itʼs Everything.ˮ […]
Organized to unveil KFC’s new Squid Game-inspired menu a week before the second season of the series was released, the event transformed a traditional product shot into a 3-hour-and-37-minute Living Ad, bringing together 456 participants, featuring 12 challenges, and attracting over 3.5 million views across Twitch and YouTube. Madrid’s Caja Mágica Stadium hosted The Menu […]
We’re in January which means clear exercise commitments, healthier aspirations and a fuller appreciation of those products that should be embraced as part of your ‘healthier conviction’ goals. Honey shines a positive light on ‘good, natural sugars,’ (fructose & glucose) the very same sugars that the sports nutrition market openly lauds as optimal. From an […]