Organized to unveil KFC’s new Squid Game-inspired menu a week before the second season of the series was released, the event transformed a traditional product shot into a 3-hour-and-37-minute Living Ad, bringing together 456 participants, featuring 12 challenges, and attracting over 3.5 million views across Twitch and YouTube. Madrid’s Caja Mágica Stadium hosted The Menu […]
We’re in January which means clear exercise commitments, healthier aspirations and a fuller appreciation of those products that should be embraced as part of your ‘healthier conviction’ goals. Honey shines a positive light on ‘good, natural sugars,’ (fructose & glucose) the very same sugars that the sports nutrition market openly lauds as optimal. From an […]
‘Nitro Stout’ Added To Range Nirvana, the UK’s first-ever no/low brewery, has started 2025 with the release of ‘Nitro Stout’ (0.5% ABV) in a 330ml can, which also sports the brand’s striking new look. The latest creation of James Rabagliati, Nirvana’s head brewer who joined 12 months ago, it’s Nirvana’s first such style of beer […]
Cumbrian bakery Bells of Lazonby is adding a chocolate orange variant to its free-from We Love Cake range. We Love Cake’s ‘Squeeze the Day’ Chocolate Orange traybakes are gluten, wheat and milk free, packed with a zesty orange filling and topped with a delicate layer of chocolate. Hitting Sainsbury’s and Tesco shelves this month, We […]
ManiLife, the premium peanut brand known for using the finest Argentinian peanuts, is expanding into the on-the-go snacking category with the launch if its new 25g peanut packs. This marks the brand’s first-ever venture into smaller portion formats, tapping into the growing demand for portable, high-quality snacks that deliver both convenience and taste. From 1st […]
Northern breakfast favourite Moose is embarking on an exciting new chapter with a refreshed brand identity, guided by Liverpool-based branding agency Continuous. For 18 years, Moose has been serving up its signature American-inspired breakfasts and creating a welcoming café experience across the North. From its humble beginnings in Crosby, the brand has grown to six […]
Snacking biscuit challenger, Good Guys Bakehouse, has extended its Savoury Biscuit Melts range with the launch of a new Seriously Snackable Paprika variety. Good Guys Paprika Biscuit Melts (made with paprika, chilli powder, and a touch of cheese) is the latest addition to brand’s product lineup, which is making waves in the savoury biscuits category, tapping […]
Tesco quite literally stands for quality food in a new OOH campaign by BBH London, which replaces the letters of its famous logo with beautiful fresh produce starting with T, E, S, C and O. Called “ICONS”, the campaign is BBH’s response to a brief to make Tesco stand for quality food. Conventional marketing wisdom […]
Architecture and Design Firm of Record for Fogo marks 24 locations designed in partnership since 2018 with more in the works Global consultant firm Harrison is currently designing 33 global Fogo de Chão locations, including both remodels and new builds. As the global design lead for the internationally renowned restaurant brand from Brazil known for its elevated churrasco dining […]
The collaboration between KFC and Jumpers, a leading local snack brand, based on an idea from an X user, breaks sales and social media records, with over 40 million impressions and a 22% increase in sales during the launch weekend. What started as a clever social media suggestion has turned into one of the most […]