McDonald’s launches ‘The Meal’: new integrated campaign removes the iconic smile from Happy Meal boxes® for the first time ever to mark Mental Health Awareness Week

By on    Advertising, Food, Latest, Marketing  

McDonald’s launches ‘The Meal’: new integrated campaign removes the iconic smile from Happy Meal boxes® for the first time ever to mark Mental Health Awareness Week

McDonald’s UK and communications agency Ready10, together with Leo Burnett UK, today launch ‘The Meal’, a 360-degree, integrated campaign which removes the iconic smile from millions of Happy Meal® boxes to help spark family conversations about emotions during Mental Health Awareness Week (May 13th to 19th).  The multi-channel campaign follows research commissioned by McDonald’s which reveals […]

Captain Morgan Makes Rio Ferdinand a Captain Again to Launch New Global Campaign

By on    Advertising, Advertising Gallery, Alcoholic, Beverages, Creative Gallery, Latest, Launches, Marketing, Promotions  

Captain Morgan Makes Rio Ferdinand a Captain Again to Launch New Global Campaign

Ex-Manchester United and England Captain Rio Ferdinand has resumed his Captain duties once more, this time alongside Captain Morgan and appearances from other well known UK sporting stars as part of a new integrated ad campaign. The campaign, which kick starts today in the UK, features a 30 second TV ad that sees Captain Rio […]