Impact BBDO Creates a Clever Twist on the Much-Maligned YouTube Pre-Roll Format for Snickers

By Newsroom on February 10, 2017   Advertising, Advertising Gallery, Creative Gallery, Features, Food, Latest, Launches  

Snickers’ popular ‘You’re Not You When You’re Hungry’ platform has served as the bedrock to their communication strategy for almost a decade. In this fresh new take from Impact BBDO, Snickers gets users to actively engage with the much-maligned, often skipped YouTube pre-roll format. YouTube pre-rolls are notorious for being skipped, so Snickers have created […]