Impact BBDO Creates a Clever Twist on the Much-Maligned YouTube Pre-Roll Format for Snickers

Snickers’ popular ‘You’re Not You When You’re Hungry’ platform has served as the bedrock to their communication strategy for almost a decade.

In this fresh new take from Impact BBDO, Snickers gets users to actively engage with the much-maligned, often skipped YouTube pre-roll format.

YouTube pre-rolls are notorious for being skipped, so Snickers have created two specially designed films – “Wrestler” and “Rockstar” – which viewers can also play as a game, simply by using the pause button.

The goal is to grab a Snickers at the right time to help the hungry hero in the spot transform back to his non-hungry self.

Source: Little Black Book

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