Impact BBDO Creates a Clever Twist on the Much-Maligned YouTube Pre-Roll Format for Snickers

Impact BBDO Creates a Clever Twist on the Much-Maligned YouTube Pre-Roll Format for Snickers

Snickers’ popular ‘You’re Not You When You’re Hungry’ platform has served as the bedrock to their communication strategy for almost a decade. In this fresh new take from Impact BBDO, Snickers gets users to actively engage with the much-maligned, often skipped YouTube pre-roll format. YouTube pre-rolls are notorious for being skipped, so Snickers have created […]